India’s rural internet usership grows faster than at urban centres



The number of active internet users in India till the end of 2020 was pegged at 622 million. And this number is expected to grow by 45% in the next five years, with the total number of internet users set to touch 900 million. 

These numbers emerged in IAMAI Kantar’s ICUBE 2020 report. The user base is growing at a faster rate in rural areas, even though the penetration of internet in urban locations is more than twice that of the rural population. Rural internet usership was up by 13% in the last year and reached 299 million, as against the 4% growth in urban India at 323 million users.



The number of active internet users in India till the end of 2020 was pegged at 622 million. And this number is expected to grow by 45% in the next five years, with the total number of internet users set to touch 900 million. 

These numbers emerged in IAMAI Kantar’s ICUBE 2020 report. The user base is growing at a faster rate in rural areas, even though the penetration of internet in urban locations is more than twice that of the rural population. Rural internet usership was up by 13% in the last year and reached 299 million, as against the 4% growth in urban India at 323 million users.

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